Lurefish Scotland was established with a view to growing the sport of lure fishing in Scotland by providing some free advice and guidance for beginners and those wanting to progress within the sport.  By keeping Fish Welfare and  Environmental and Social responsibility right at the heart of everything we do, we aim to improve the image of coarse, and particularly lure anglers in Scotland, protect our fish, fisheries and ultimately the future of the sport for the next generation.  Most importantly though, we want more people to get out onto the bank, enjoy their fishing and catch more fish.

Family Owned Company

LureFish Scotland is a trading name of GBMS Scotland Ltd.  We are a family owned company, run by anglers for anglers.  We aim to offer a range of Personal Coaching options and free Advice on affordable lure fishing tackle focussing on quality and on things that we know that work.

Our Values

Environmental Responsibility

We are committed to promoting Environmental responsibility within angling, by raising awareness of the risks of the accidental transmission of Invasive Non Native Species or disease on tackle, clothing and nets, and the dangers posed by irresponsibly discarded line and tackle to wildlife and by promoting good practice.

Education

Through this website we aim to share tips, and provide free advice and guidance to help anglers to catch more and get the maximum enjoyment from their fishing, and ultimately grow the sport.

Quality

We strive to ensure that the advice, guidance and indeed the items and services available through the company are always of the highest quality.  This includes the services provided by partners advertised through the website.

Convenience & Service

We know how busy life can be and fully appreciate the limited time that people have available in this modern age.  We therefore understand the importance of being able to easily source the items you need, when you need them, so that when the opportunity presents itself you can get out on the bank and enjoy your fishing.   That’s why, at the click of a button, we aim to provide a list of links to Herakles stockists so that you can get your hands on a range p of quality products that we know will catch fish.